Reviews - Survey panel
Opinium review
| Operating status | ActiveChecked 31 July 2026 |
|---|---|
| Site type | Survey panel |
| Payment methods | Bank transfer, Gift cards |
| Minimum cashout | UK panel: £25. Checked |
| Payment mode | Pound-denominated account balance. Checked |
| How to redeem | At the threshold, Opinium emails the registered address with payment choices or an option to keep the balance. Checked |
| Points expiry and account rules | Accounts inactive for 9 months may be closed. At/above the threshold, the terms require at least three payment contact attempts. Checked |
| Year founded | 2007. Checked |
| Website | opinium.com |
| Member rating |
Trustpilot
4.2
|
Dated details reflect the site's published information when checked, rather than a payment test. Other payment methods and cashout amounts come from our earlier review records. Terms may vary by country, account and payment method. Details we could not establish are omitted.
Community perspective
Opinium on Reddit
Selected experiences · limited sample
The selected May UK post includes Opinium among several panels where a user was struggling to reach redemption. It does not separate Opinium's performance from the other services, so it supports only a limited availability concern rather than an Opinium-specific consensus.
What users appreciate
The selected account does not provide a distinct positive Opinium experience. [1]
Where users struggle
A user reports slower progress across a group of panels that includes Opinium. [1]
In Reddit users’ own words
“It's taking forever to reach the cash out threshold on any of the survey sites I use (YouGov, Opinium, Ipsos iSay, Y Live, Paid Viewpoint).”[1]
Our takeaway
Use these accounts as questions to investigate, not a promise of the same outcome. Compare the current official terms with your own experience and count unsuccessful attempts when judging the time required.
Sources & footnotes
How we assessed the past 12 months
1 selected discussion; 1 direct excerpt dated 2026-05-05 to 2026-05-05. We searched the full 12-month window, but the usable evidence does not cover every month and is not a representative sample.
We checked indexed Reddit posts and comments for the 12-month window, separated participant experiences from referral pitches, recruitment notices and unrelated services, and retained dated excerpts. Comments in older threads are included only when the comment itself falls inside the window. Some retrieved text does not expose usernames or individual comment permalinks; those excerpts are attributed to a Reddit contributor and link to the original discussion. Basic Markdown formatting is removed, but the quoted wording is preserved. We did not use upvotes as a sentiment poll.
- [1] Selected participant text retrieved through indexed Reddit pages. Statements are self-reported and not independently verified. Source date identifies a selected excerpt, not necessarily the original thread.
This is an editorial reading of selected public discussions, not a representative survey, verified payment test or Reddit endorsement. Search results and visible comments can omit other experiences. Earnings are self-reported; location, profile and time spent differ. This snapshot does not change our Trustpilot rating.
What is Opinium?
Opinium is an online market research company based in London, England. They collect research in the form of online surveys, which they pay their users to take part in.
That's right, Opinium pay their users to take short and simple online surveys.
They have a great reputation, and have even won awards for their hand-crafted survey design and data analysis.
Their members have the opportunity to share their opinions and experiences about the following topics (this is just a few)…
- Politics
- Pets
- Holiday destinations
- Retirement Plans
- New technology
- Social trends
- & many more!
Continue reading this Opinium review to figure out if this is an opportunity you are interested in taking advantage of!
Earning Potential
You are probably wondering how much money you can earn using Opinium, right?
There are a few different ways to make money using Opinium…
- Take online surveys
- Unlike many other survey sites, Opinium focuses on creating short, entertaining surveys (5-10 minutes) for you to complete.
- On average, each survey you complete will earn you about 50p. You can earn a little more or a little less, depending on the length of the survey.
- Unfortunately, you can only expect to receive around 3 surveys every month.
- This is consistent, although. Opinium factors in the dates in which you received surveys, which helps them determine who's turn it is to answer a survey. It is nice to know that they fairly distribute their surveys. Everybody gets their chance with Opinium.
- You can potentially qualify to take part in focus groups
- Focus groups can help you earn higher payments or even actual prizes for the time and service.
- Prize drawings
- Just for simply completing surveys, you will be entered into prize drawings to win technology products, champagne gift sets, and even cash!
Once you reach the £25 threshold, you can cash out. Opinium offers a handful of very convenient and thoughtful cash out options. They are as follows…
- You can have a check payout
- You can have a direct deposit into your bank account
- You can get your cash in the form of an Amazon voucher
- You can donate your money to a non-profit charity of your choice
On average, it will take Opinium about 7 days to deposit the money directly into your bank account, and it will take about 14 days for a check payout. This may seem like a long time, and it may even be an inconvenience, but It is guaranteed. You will get paid, and you can even read customer reviews. Almost all customer reviews you come across will tell you that Opinium pays out. Many customers said that it is one of the few survey sites that they trust. It may be slow, but absolutely worthwhile.
Legit or a Scam?
Opinium is absolutely legit! There is no start-up cost. It is completely free to join and get started. This leads me to believe it is legit. You have nothing to lose except for your time.
It may take a while to reach the payment threshold, but you are guaranteed to get paid. They provide interesting surveys that are specifically sent to you based on your demographic information. Opinium does a great job taking care of their users and treats them well.
Your Opinium profile information will never be sold or distributed to any company. Your information is strictly confidential. Your name will never be sold, exchanged, or distributed to any other party without your permission.
Opinium is registered with the UK Information Commissioner’s Office (ICO) and Opinium Research LLP is bound by the Data Protection Act 1998. They are backed up by credible companies and they follow the rules.
If you are still skeptical, the following is a list of even more reasons why you should join Opinium…
- The results of the surveys that you complete are published in a range of national media outlets every day.
- You will receive exclusive research findings for your participation in some projects.
- You will be one of the first people to receive information about emerging trends and services.
- You can potentially join their expert panel of WebShop analysts.
- You can propose topics for future surveys that you may be interested in.
So there you have it. Opinium takes care of you. It is extremely credible, and NOT a scam.
Pros & Cons
Pros:
- Surveys are quick, easy, and interesting
- You have a nice selection of cash out options
- Proof of credibility
Cons:
- High payment threshold (£25)
- It takes a considerable amount of time to reach £25
- Rewards take between a week to two weeks to be received
- It is only open for people living in the UK, not an international opportunity.
How To Get Started
Luckily, Opinium is very easy to get started with! First, There are two eligibility requirements. You must live in the UK, and you must be 18 years of age.
The first thing you do to get started with Opinium is visit their homepage, and click the “sign-up” button. From there, you will simply fill out a short survey that asks you some general questions about yourself such as age, location, and interests. This lets Opinium know which opportunities you are best suited for.
Now, you can start filling out surveys and earning yourself some money! All survey invites will be sent to your email.
Concluding Thoughts
In conclusion, I absolutely recommend Opinium to those of you who are interested in making money online. It is a great opportunity, and it is a company that genuinely values their members.
Unlike other survey sites, you are compensated for your time. They give you short, simple surveys that are designed for you to enjoy. If they are longer, you will get paid more. You do not have to worry about filling out a 25 minutes survey that pays the same amount as a 5 minute survey, for example. You are guaranteed to get paid, and there is nothing fishy about this company. They are straight-up with you, and will treat you well from start to finish!
After reading this Opinium review, I hope you have all the information you need in order to determine if this is a good opportunity for you.
Compare this against everything else
The full table shows every site we track, what each pays, and which of them are still running.