What is Opinium?

Opinium is an online market research company based in London, England. They collect research in the form of online surveys, which they pay their users to take part in.

That's right, Opinium pay their users to take short and simple online surveys.

They have a great reputation, and have even won awards for their hand-crafted survey design and data analysis.

Their members have the opportunity to share their opinions and experiences about the following topics (this is just a few)…

  • Politics
  • Pets
  • Holiday destinations
  • Retirement Plans
  • New technology
  • Social trends
  • & many more!

Continue reading this Opinium review to figure out if this is an opportunity you are interested in taking advantage of!

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Earning Potential

You are probably wondering how much money you can earn using Opinium, right?

There are a few different ways to make money using Opinium

  1. Take online surveys
    • Unlike many other survey sites, Opinium focuses on creating short, entertaining surveys (5-10 minutes) for you to complete.
    • On average, each survey you complete will earn you about 50p. You can earn a little more or a little less, depending on the length of the survey.
    • Unfortunately, you can only expect to receive around 3 surveys every month.
      • This is consistent, although. Opinium factors in the dates in which you received surveys, which helps them determine who's turn it is to answer a survey. It is nice to know that they fairly distribute their surveys. Everybody gets their chance with Opinium.
  2. You can potentially qualify to take part in focus groups
    • Focus groups can help you earn higher payments or even actual prizes for the time and service.
  3. Prize drawings
    • Just for simply completing surveys, you will be entered into prize drawings to win technology products, champagne gift sets, and even cash!

Once you reach the £25 threshold, you can cash out. Opinium offers a handful of very convenient and thoughtful cash out options. They are as follows…

  1. You can have a check payout
  2. You can have a direct deposit into your bank account
  3. You can get your cash in the form of an Amazon voucher
  4. You can donate your money to a non-profit charity of your choice

On average, it will take Opinium about 7 days to deposit the money directly into your bank account, and it will take about 14 days for a check payout. This may seem like a long time, and it may even be an inconvenience, but It is guaranteed. You will get paid, and you can even read customer reviews. Almost all customer reviews you come across will tell you that Opinium pays out. Many customers said that it is one of the few survey sites that they trust. It may be slow, but absolutely worthwhile.

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Legit or a Scam?

Opinium is absolutely legit! There is no start-up cost. It is completely free to join and get started. This leads me to believe it is legit. You have nothing to lose except for your time.

It may take a while to reach the payment threshold, but you are guaranteed to get paid. They provide interesting surveys that are specifically sent to you based on your demographic information. Opinium does a great job taking care of their users and treats them well.

Your Opinium profile information will never be sold or distributed to any company. Your information is strictly confidential. Your name will never be sold, exchanged, or distributed to any other party without your permission.

Opinium is registered with the UK Information Commissioner’s Office (ICO) and Opinium Research LLP is bound by the Data Protection Act 1998. They are backed up by credible companies and they follow the rules.

If you are still skeptical, the following is a list of even more reasons why you should join Opinium…

  • The results of the surveys that you complete are published in a range of national media outlets every day.
  • You will receive exclusive research findings for your participation in some projects.
  • You will be one of the first people to receive information about emerging trends and services.
  • You can potentially join their expert panel of WebShop analysts.
  • You can propose topics for future surveys that you may be interested in.

So there you have it. Opinium takes care of you. It is extremely credible, and NOT a scam.

Pros & Cons


  • Surveys are quick, easy, and interesting
  • You have a nice selection of cash out options
  • Proof of credibility


  • High payment threshold (£25)
  • It takes a considerable amount of time to reach £25
  • Rewards take between a week to two weeks to be received
  • It is only open for people living in the UK, not an international opportunity.

How To Get Started

Luckily, Opinium is very easy to get started with! First, There are two eligibility requirements. You must live in the UK, and you must be 18 years of age.

The first thing you do to get started with Opinium is visit their homepage, and click the “sign-up” button. From there, you will simply fill out a short survey that asks you some general questions about yourself such as age, location, and interests. This lets Opinium know which opportunities you are best suited for.

Now, you can start filling out surveys and earning yourself some money! All survey invites will be sent to your email.

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Concluding Thoughts

In conclusion, I absolutely recommend Opinium to those of you who are interested in making money online. It is a great opportunity, and it is a company that genuinely values their members.

Unlike other survey sites, you are compensated for your time. They give you short, simple surveys that are designed for you to enjoy. If they are longer, you will get paid more. You do not have to worry about filling out a 25 minutes survey that pays the same amount as a 5 minute survey, for example. You are guaranteed to get paid, and there is nothing fishy about this company. They are straight-up with you, and will treat you well from start to finish!

After reading this Opinium review, I hope you have all the information you need in order to determine if this is a good opportunity for you.

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